But they've let the press in already.
Very much as I'd love to be there with them, I cannot be for various reasons including work commitments, family commitments, finances, logistics and the fact that I'm not a real journalist.
So I have to pick apart what they are all reporting.
Let's start with the good. That would be The Mitsubishi CE-MiEV.
This is the much-better follow-up to the i-MiEV. Autocar cover it here. It is an electric car with better range and recharging times than the i-MiEV but still not as good as the Silex Power Chreos.
Most importantly, though, it doesn't look stupid like the i-MiEV - actually, I think it looks a lot like a Prius. But not as good looking as Mitsubishi's other offering at the show, the GR-HEV:
A futuristic- looking hybrid pick-up with a one-tonne payload.
OK, so that's the "good", evironmentally friendly and all that, now for the "bad". I don't mean "bad" as in "not good", I mean "bad" in the Michael Jackson way.
Now, I don't mean "Michael Jackson way" as in the dodgy allegations that saw him in Court, I mean the "Michael Jackson way" as in the 1987 album he called "Bad".
Now that's clarified, I expected the "baddest" car at Geneva to be the McLaren P1 but it seems to have had the headlines taken off it by the Rolls-Royce Wraith.
Here's one of Autoguide's stories on it. It is described as the most powerful Rolls ever. I'd say it would be a bit of a Bentley-worrier. They claim it's in a different price-bracket but I think it's a lot more attractive and should appeal to the Cheshire set - it's only the suicide-doors that I don't like. It also has a neat headlining inside which looks like a starry sky at night. It has been done before but will give that "out in a cabriolet on a warm Summer's evening" feeling that everyone loves so much.
Don't they?
Oh well, even so, it does look appealing.
Which brings me neatly round to...
...THE UGLY!
Not sure what the man in the photo is doing. That thing is a Toyota i-Road. It's an electric three-wheeler, two-seater much in the vein of the Renault Twizy. And the glass doors means it shares a problem with the Twizy in that people will be able to see you driving it. I've read a few reviews of the Twizy being tested in the UK and each time the reviewer has commented about derogatory remarks being shouted at him. Now I can't possibly condone such action.
But I can well understand it.
Now to "the beautiful". When I read this article in caradvice.com.au about the ItalDesign Giugiaro Parcour concept, I immediately thought of the Silex Power Chreos in as much as it is a pretty, computer-generated car:
However, if this is vapour-ware, it is very solid because here are some people having a good, close look at it...
I think it is gorgeous and very reminiscent of the supercars of my childhood in the '70s.
That was a time when ItalDesign were doing their only other work that I am aware of - ie, the squaring off of the Morris Marina to produce the Morris Ital:
Also, the peak time for Ford to be producing the Escort. I keep thinking they've started again because I keep seeing stories about this car at Geneva:
It's the Ford EcoSport - which looks like "Escort" when you're flicking through car stories. This car looks nothing like an Escort, though. It looks like a tall Ford Kuga - the Ford Kuga it will be replacing as opposed to the bigger "World Car" Ford Kuga that seems to have replaced the outgoing Ford Kuga here in The UK. Confusing eh?
So, in summary, that's the 2013 Geneva Motor Show. You don't need to go now.