Top Ghia

Two big companies hit the headlines (if you looked at the right sites) this week with announcements about new products.

The motoring press were keen to hear about Ford's new Vignale range which will be a posh-end sub-brand to their standard range. Here's a Mondeo Vignale to be debuted at Frankfurt next week:

It's brown.

 

CarAdvice have the story here while Pistonheads cover it here together with a very cheesy 1980s ad (although it's more like a music video) for Ford RS accessories featuring an Escort from that time.  Just about every motoring site around also has the story with their own take on it - most seem quite negative - especially if you read readers' comments.

 

I can understand why.

 

Ford have always had top-spec cars - usually with the Ghia moniker.  Ghia being an Italian coach-builder/design-house much like Vignale.  In America they used the Mercury brand - until they scrapped it.  Here, they owned Jaguar, Aston-Martin and Volvo - until they sold them all.

 

Ford are suggesting separate facilities within their dealerships for their Vignale customers - that will cost a fair bit and possibly make their existing buyers feel second-rate.

 

Rather than buy a posh Ford, people will just go out and buy a posher brand - BMW being the obvious one.

 

Now, where have I heard that name Vignale before?

 

Ah yes, here:

 

And why Vignale anyway?  Ghia is easier to pronounce.

 

Both have an illustrious history - here are couple of 1950s Abarth Fiats:

 

This is the Vignale. Hmm...

...and this is the Ghia.  The Ghia is moderately less ugly - even with Tweetie-pie's beak.

Of course, Ghia has its own connotations - here's Delboy's "Capri Ghia" as he liked it to be known or "Pratmobile" as Rodney liked it to be known: 

Some of the motoring press are saying that if this actually works, then the sporty Ford-buyer will be offered a sporty sub-brand - the ST - which just brings us back to the RS brand in the Pistonheads video.

 

Now, the other company with a proud, important pre-launch is Samsung.  They seem to like the name Ford is rejecting so let's just hope that there is no confusion between the Ford Galaxy Ghia... 

and the Samsung Galaxy Gear... 

Volvo Model Is a Ford Escort?

There are so many puns and jokes in this story it's almost too difficult to know where to start.

A model called Carolyn Giles, who used to work for Ford Models (which has nothing to do with The Ford Motor Co.) is upset that some photos taken of her for a Volvo campaign (Volvo would have been owned by the Ford Motor Co. at the time) is being used in an advert that she claims implies that she is some sort of escort (a car built by the Ford Motor Co.)

Here is the offending (offensive?) ad:Not sure it implies that myself - not when you read it anyway. It might imply that she is a single 30 year old Australian looking for love. She wouldn't have reached 30 when those photos were taken so maybe that's why she doesn't like it. I don't believe she is Australian so maybe that's why she doesn't like it. The advert seems to advocate having a drink and then going for a test-drive so maybe that's why she doesn't like it.

Or maybe she wants a big money payout or loads of publicity - she's certainly getting the latter - not that many people read my Blog.

I don't belive that she will have much chance on the former though, most people find that they don't even own their own Wedding Photos, let alone one they've been paid to sit for.

Actually, reading that ad again, it might be suggesting a bit of Dogging - maybe that's why she doesn't like it.

What's in a Name?

A story this week from Car Magazine about how Mercedes are "simplifying" their car naming structure. You have to read it to believe it - it makes no sense whatsoever. They are trying to make their naming system which uses letters to identify the postion the model has in the range more logical.

They are failing spectacularly.

Maybe they should rethink the whole letters and numbers thing and just use names instead. They will need to be careful though - GM's Nova for instance didn't do too well in Spanish-speaking countries where "No va" means "doesn't go".

Ford's Pinto had similar problems as this is allegedly slang for "small penis" in South America.

Ford had better luck in Britain naming their cars after "gentlemen's magazines" like Escort and Fiesta.

All of the names in my little picture above are real car names - except one!

There's a prize of much kudos for anyone who spots my fake one.

Some names are so good that several car companies choose them independently of each other. For example, my profile picture is of an Austin Metro but anyone sitting at a computer on the other side of the Atlantic Ocean will expect a Metro to be a Geo Metro - so for those people - here's a nice picture of one of them...